What is Internet Marketing?
Answer: Quite simply the use of the latest internet based technologies to reach those you wish to do business with and start them going through the process of selection with your company in mind.
Using new technologies to increase sales or reduce operating costs (thereby increasing profits) is a proven business-building strategy.
Like the assembly line, automated machinery, telephone and fax machine, the Internet is an innovation with the power to transform the way a business operates day in and day out. All it takes is an understanding of how to best deploy these innovations for a meaningful return on investment.
Internet Solutions - Why You Do Not Need a "Website"
We do not spend a lot of time talking about websites or website "packages" and the like. While developing websites is an integral part of our services, the term itself is at best limiting and at worst misleading.
The truth is, not all websites are created equally. In fact, if you own a business of any size, what you don't need is a website at all - you need an Internet Solution!
What are the components of an Internet Marketing Solution?
The main components of an effective Internet Marketing Solution are;
- Website content that speaks to both the human visitor, and to the search engine "Robots" that continuously examine websites to understand what they are about.
Appropriate technology that both enables these robots to undertake their task AND allow the website owner to continually provide new content.
- "Traffic enhancers" that work with the search engines to deliver more visitors than would otherwise be the case.
- Real world activities that complement online traffic to the website.
- Email communication to maintain relationships with current customers.