Not getting enough business from your website?

Over 95% of websites do not work. By this we mean they do not achieve even the basic business goals for which they were purchased.

Any website should put profit on the bottom line in some way. You would not buy any other business asset that did not make a contribution in some way, would you?

Yet we keep seeing the same problems over and over again that result in a website that does not ultimately deliver enquiries to businesses.

So, what are the problems we usually see?

The "wrong" technology being used

Believe it or not but most of the graduates coming out of university these days do not appreciate that the technology they have been trained in produces invisible commercial websites where search engines are unable to read the site content.

So, if you were planning to have your son or nephew build you a "free" website for your business then you may wish to think again.

If your website has been built with the wrong technology, then sorry, but you need to start again!

Poor Content on the site

The biggest issue most website designers will tell you that they have with any project is getting content from you - the client.

Why is that? Because website designers tend to be either technologists or graphics designers. They are not usually business savvy and so are usually poorly placed to advise on this subject.

At WSI, we know that this is the most important part of any website and as such we have put in place our series of Website Improvement Workshops that are designed to help you - the business owner or marketing manager - understand who your potential customers are and what they need to see on your website to attract their attention enough to keep them there long enough to realise you are the answer to all their dreams.

Poor visibility of your website with Google

Apart from the content you write and supply for the website, there is "hidden" content that the website designer develops for you.

Unfortunately, most website designers still use techniques that were out of date 5 years ago when building this content.

Additionally, Google provides advice on how to get new websites found and understood quickly. Again, we notice that this has been overlooked by many "web techies".

Whenever we implement such techniques on websites we have not built ourselves the results can be stunning to the business owners.

[OK; there are other search engines but in the UK at least, Google continues to dominate the business services search traffic.]

"We knew when the changes you made to our website happened as the nature and volume of the telephone calls we received in the office from people visiting our website changed dramatically.

The enquiries became bizarrely specific with people mentioning case law we had commented on in our website and asking to speak to the partner named."

Harrison Clark Solicitors, Worcester

So what do you do now?

You firstly need to understand where the problem is. This can be divided into two areas;

Is there enough traffic arriving at the site?
When visitors arrive there, is there a plan of action as to what you want them to see and do they follow it?

WSI can assist you with improving your existing website in both areas.
 
Read more about what we do to get you more website traffic and ensure that traffic converts into enquiries (or sales).

Call us now to get started
on 01905 758 038